These terms refer to the concentration of fragrance oils in a scent.
Eau de parfum has the highest concentration, followed by eau de
toilette, cologne, and aftershave. Eau de parfum offers a longer-lasting
scent due to its higher oil concentration (10-15%. Eau de toilette is more
in the middle range (5-10%), with cologne’s oil concentration coming in
at 2-5%. Aftershave has the least concentration and is often used for a
light, refreshing touch post-shave (1-4%).

Sillage refers to a fragrance’s trail or the lingering
scent it leaves behind as you move. Eau de parfums
typically have a strong sillage due to their high
concentration of oils. This means your scent will make
an impression even after you’ve walked away.

A fragrance wardrobe is a collection of scents that cater to different
occasions and moods. Just like you have different outfits for various
situations, a fragrance wardrobe lets you choose the perfect scent
to match your environment, the season, and your feelings.

Start with a signature scent: an eau de parfum that
reflects your personality, such as Dark Rebel, which is
for the edgy folk, or Ocean Rush, which is for the
straight shooters. Then, add versatile options like
fresh and citrusy scents for daytime, sensual and
warm scents for evenings, and even unique niche
fragrances for special occasions.

Less is more. Apply a few spritzes to pulse points—areas with
natural body heat, like your wrists, neck, and behind your ears.
Allow the fragrance to settle; refrain from rubbing your wrists
together, as it can alter the scent.

Absolutely! However, use caution. Combining too many scents can
lead to a confusing mix. If layering, opt for products from the same
brand or line, as they are designed to complement each other.

If you have sensitive skin, apply an unscented lotion to your pulse
points before spraying the fragrance. This creates a barrier and can
help reduce the chances of irritation.

Store your fragrances in a cool, dark place away from direct
sunlight and heat. This helps preserve the fragrance’s integrity.
Additionally, consider using a matching scented body lotion or oil as
a base layer.

While fragrances don’t exactly expire, they can change in scent
over time due to exposure to air, light, and temperature fluctuations.
Generally, eau de parfums can last around 3-5 years if stored
properly. Remember, the world of eau de parfums is a sensory
journey. Choose scents that resonate with you, evoke emotions,
and enhance your unique style. If you have any more questions,
feel free to reach out to our fragrance experts. Happy scent hunting!